PhoenixTeam Proves Value Realization Begins with Product Discovery

PhoenixTeam guided a mortgage technology start-up to increase speed to delivery by five times, focusing on the most important but often the most ignored part of the Product Development Lifecycle (PDLC), Product Discovery. With a magic combination of Phoenix’s expertise and a start-up’s willingness and hunger to realize value, together they saw an increase in customer satisfaction, stronger employee engagement, more engaged, empowered, and collaborative engineering teams, and reduced costs.

What started as an eight-week engagement focused on teaching and coaching discovery best practices evolved into an eight-month partnership to create and implement a custom product development framework focused on speed to understanding and value realization. The client’s new framework blended elements of Scaled Agile Framework (SAFe), Large Scale Scrum (LeSS), and Teresa Torres’s Continuous Discovery Habits, amongst others, to fit the client’s unique culture and product organization. The outcome of the framework resulted in cost savings of $344K over the life of the engagement and reduced lead time to deliver new feature sets by over 60%. Stay tuned for the case study to learn more about PhoenixTeam’s impact on this Mortgage Technology Start-Up and why the client’s Vice President of Engineering said, “we got more done with the PhoenixTeam in six months than we’ve done in the previous 2.5 years”.